8:30 a.m. on the dot, every single day Doe Deere begins her day. She is the lovely visionary behind Lime Crime Makeup and has never offered even a glance to the idea of subtlety. This brand is not only unique, but also proclaimed as being cruelty-free and vegan which is an instant hit with their internet based fans, which Deere refers to as Unicorns. She also states that this loyal base of fans and customers is what drives the creativity of the brand; Deere believes that with bright colors and breaking down walls, Lime Crime can start trends that can change the makeup world. Lime Crime lives by the motto “If we aren’t obsessed with it, we just won’t make it!” With this line, their trendsetting attitude is based purely on individuality. This idea comes in the form of extreme colors, styles, and even in the names of her cosmetic products such as ‘Diamond Crushers.’
However, the daily life of this beauty icon is a phenomenal one, starting with water because “staying hydrated is key.” followed by stretching and eating her favorite breakfast which is grits. When it comes time to play with the makeup, she turns on her favorite band: The Beatles.She begins with Glossier face wash, followed by her Murad moisturizer. Alongside mentioning her favorite foundations, one by L’Oreal and the other by MAC, she adds in the point that Lime Crime is working on their own foundation products. Deere then states that she follows by doing her eyebrows, adding blush products and her lipstick. Where as her line of cosmetics has more dramatic colors such as ‘Mint to Be’ and ‘New York City,’ which is a bright yellow color, Deere says she usually wears a bold red or a pink color lipstick. She also stated that the shades she wears the most are ‘Rustic,’ ‘Red Velvet’ and ‘Pink Velvet,’ which are all shades from the Lime Crime ‘Matte Velvetine’ range of products. As for the rest of her appearance, Deere simply uses a curling wand to get her trademark purple waves that fans know and love.
Deere then spends time with her two cats before leaving home to go to the Lime Crime office by noon. Here she simply eats lunch, spends time with her team, and then has meetings where she on average stays at least until 6 p.m. However, she will gladly stay until midnight if she feels the need.
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