Whitney Wolfe is the CEO and founder of a dating app known as Bumble. Unlike other dating apps, Bumble allows women only to initiate contact. A majority of Bumble is owned by Badoo, a European dating company and as of January this year, it had amassed up to eleven million registered users. Whitney Wolfe co-founded Tinder back in 2012 and worked to the bone to market it making it a viral sensation.
Whitney Wolfe founded Bumble in July 2014 and now has over a million users in the UK alone and around 12.5 million users globally. Bumble is similar to Tinder where users are required to swipe right or left depending on whether they are interested. Just like Tinder, Bumble shows its users the profile pictures of possible dates and asks them to swipe right to connect or left for no. Users are matched if they both swipe right. The only difference with Bumble is that women are the only ones allowed to make the first contact. Additionally, they only have approximately twenty-four hours to do so before the match disappears forever.
Men also have twenty-four hours to respond before the deletion of the match. The similarities aren’t a coincidence. Whitney Wolfe set up Tinder with Justin Mateen, her then boyfriend. She alleged that Tinder executives tried stripping off her co-founder position when things took a wrong turn between them. She went ahead to file a lawsuit against Tinder for sexual harassment then resigned. However, the matter was resolved out of the courts for a reported one million dollars.
According to Whitney Wolfe, the decision to create Bumble wasn’t for revenge but to try solve real-world problems associated with dating apps. She adds that a large number of men out there suffer from fear of rejection and insecurity. However, Bumble removes this fears since they don’t need to initiate contact thus benefiting both women and men.
Last year, the app launched its new BFF function, which allows users searching for friendships to connect with other users with the same hobbies or interests. Bumble is also looking to introduce Bumble Bizz later this year to help people find new business connections.
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